AI Disclosure Notices: What They Are and Why Your Website Needs One
An AI disclosure notice tells your website visitors when they’re interacting with artificial intelligence. In 2026, it’s not optional — multiple jurisdictions require it by law.
Who needs one?
If your website has a chatbot, AI-powered recommendations, automated email responses, or any tool that generates content using AI — you need a disclosure notice. This applies in the UK under the Online Safety Act and transparency principles, and in the US under state laws in California, Colorado, Maine, New Jersey, Texas, and Utah.
What it should say
Keep it simple: “This chat is powered by AI. You can speak to a human at any time.” That satisfies most current requirements. Place it near the chatbot interface, not buried in your terms of service.
The business case
Customers who know they’re talking to AI actually report higher satisfaction than those who discover it mid-conversation. Transparency builds trust — it’s good business, not just compliance.