How Much Are You Wasting on AI Tools? The Hidden Cost of Tool Overlap
·1 min read
·Updated March 16, 2026
The average small business wastes £200-800 per year on AI tools with overlapping features. Here’s how to find and fix the waste.
Common overlaps we find
Multiple chatbots — Intercom AND Tidio AND Drift running simultaneously. Pick one. Duplicate analytics — Google Analytics AND Hotjar AND FullStory AND Segment. You rarely need more than two. Redundant email tools — HubSpot email AND Mailchimp AND your chatbot’s built-in email. Consolidate.
How to audit your stack
Step 1: List every AI tool you’re paying for. Step 2: Map their features side by side. Step 3: Identify duplicates. Step 4: Cancel the ones you use least. Step 5: Re-scan in 30 days to verify.
The easiest way to find overlaps
Our AI scanner detects every tool running on your site automatically and flags overlapping features in your report.