No Contact Info on Your Website? You’re Losing 44% of Visitors

Research consistently shows that 44% of website visitors will leave if they cannot find contact information. They assume the business is not legitimate. For small businesses competing against larger companies, visible contact details are one of your biggest trust signals.

What counts as contact information

Phone number, email address, physical address, contact form. Ideally you have all four. At minimum, an email address and a contact form. Even if you work from home, showing your town or region (“Based in Manchester”) builds trust.

Where to put it

Your footer on every page. A dedicated Contact page. Your homepage header or hero section. Do not make people hunt for it. The easier it is to find, the more credible you appear.

What Google thinks about it

Google uses contact information as a trust signal for local search rankings. Businesses with consistent NAP (Name, Address, Phone) across their website and Google Business Profile rank higher in local results. Missing contact info hurts both trust and SEO.

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