Open Graph Images: Why Your Links Look Terrible on Social Media

When someone shares your website on LinkedIn, Facebook, or Twitter, the platform shows a preview with an image, title, and description. This is controlled by Open Graph meta tags. If you have not set them, your links appear as plain text with no image, and posts without images get 2-3 times fewer clicks.

What you need

An og:image tag pointing to a branded image (1200 x 630 pixels is ideal). An og:title tag with your page title. An og:description tag with a short summary.

Common mistakes

Using your logo as the OG image. Logos are too small and get cropped awkwardly. Use a branded graphic with your tagline instead.

Setting it on the homepage only. Every page needs its own OG image, especially blog posts and product pages.

Never testing it. Use LinkedIn Post Inspector or Facebook Sharing Debugger to preview how your links will appear before sharing them.

How LaunchKitty checks this

We scan for og:image, og:title, and og:description on every report. Missing Open Graph tags are flagged as medium priority because they directly affect how many people click through to your site from social media.