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Your Website Is Too Slow: How Page Speed Kills Conversions

·1 min read ·Updated April 2, 2026

53% of mobile visitors leave a website that takes longer than 3 seconds to load. Every additional second costs you roughly 7% of conversions. If your site loads in 5 seconds instead of 2, you are losing a third of your potential customers before they see a single word.

What slows your site down

Too many scripts: Every plugin, tracking code, and widget adds JavaScript that runs in the background. WordPress sites often load 20 to 40 scripts. Best practice is under 10.

Unoptimised images: A single uncompressed photo can be 5MB. Your entire homepage should be under 2MB total. Use WebP format and compress images before uploading.

No caching: Without caching, your server rebuilds every page from scratch for every visitor. A caching plugin serves pre-built pages instantly.

How to check

Go to pagespeed.web.dev and enter your URL. Google gives you a score out of 100 and tells you exactly what to fix. Our scanner also checks your script count and page size.

Quick wins

Install a caching plugin (WP Super Cache or LiteSpeed Cache for WordPress). Compress your images (use ShortPixel or Imagify). Deactivate plugins you are not using. Remove tracking codes you forgot about.

Scan your website free now — get your health score in 30 seconds →

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