Your Website Is Slower Than You Think: How Page Speed Kills Sales

Every second your website takes to load, roughly 7% of visitors leave. On a 3-second load time, that is 20% of your potential customers gone before they see a single word.

Most business owners have never measured their page speed. They test on their office broadband and assume everyone has the same experience. They do not. Mobile users on 4G, international visitors, and people in areas with poor connectivity see a very different version of your website.

What makes websites slow

Too many scripts. Every plugin, tracking code, and third-party tool adds a script. Best practice is under 10. Many small business sites have 15-25.

Large images. Uncompressed images are the biggest single cause of slow websites. A single unoptimised photo can be larger than the rest of the page combined.

No caching. Without caching, your server rebuilds every page from scratch for every visitor.

How to check

LaunchKitty measures your page size, script count, stylesheet count, and image count on every scan. We flag performance issues with specific prescriptions for your platform.