Website Health Checks vs Manual Audits: Which Is Worth Your Money?

A manual website audit from a consultant typically costs £100-270 and takes 3-7 days. An automated health check from LaunchKitty costs £39 and takes 30 seconds. But are they the same thing?

What a manual audit gives you

A consultant will review your site page by page, check content quality, assess design and UX, review your analytics data, and give subjective recommendations based on experience.

What an automated health check gives you

Objective, repeatable measurements of technical factors: security headers, compliance markers, SEO signals, performance metrics, accessibility scores, and tool detection. No subjectivity. No human error. Same criteria applied consistently every time.

When to use which

Use an automated health check to find and fix technical issues quickly. Use a manual audit when you need strategic advice about content, messaging, or design. Most businesses benefit from starting with an automated check to fix the foundations, then investing in a manual audit for the creative and strategic layer.

LaunchKitty is designed to replace the technical portion of a manual audit at a fraction of the cost and time. We scan 14 layers in 30 seconds and give you prescriptions you can action immediately.